Craig Provost

Design Thinking

Over the last 40 years, Design Thinking has emerged as a powerful tool for innovation, driving growth for companies both large and small. Fortune 500 giants like Apple, Patagonia, and IBM have leveraged Design Thinking to gain deep insights into their customers and markets. This approach enables them to consistently create products and services that resonate deeply and are highly desirable. By adopting Design Thinking, you can foster a dynamic dialogue between your brand and customers, leading to increased engagement and loyalty. Studies consistently show that companies utilizing Design Thinking outperform competitors in revenue growth.

Workshop

In this hands-on workshop, you will:

• Learn the core principles of Design Thinking
• Dive into three essential customer understanding habits
• Practice applying Design Thinking with fellow CEOs

Key Takeaways:

• In just 120 minutes, you’ll grasp the pillars of Design Thinking and acquire strategies to embed it into your business culture.
• Tools provided include:Customer Personas | Empathy Mapping | Customer Journey Mapping
• By fostering a Design Thinking culture, expect to see enhanced employee engagement and a deeper understanding of your customers, allowing you to create more desirable products and services more efficiently.

Bio

Craig Provost is an experienced design thinker, facilitator & business strategist, who creatively guides leadership teams towards unlocking new value for their customers & employees. Craig is a designer of award winning products like the Gillette Fusion Razor. He has facilitated 100s of strategy & ideations sessions with a wide range of start-ups, established companies & non-profits. His energetic sessions create a safe dynamic environment where all types of personalities can feel empowered to share perspectives while also building on one another's ideas. 

Contact

email: craigprovost@gmail.com

website: https://www.craigprovost.com/