Greg Bustin

Accountability is one of the most important factors in determining the success of an individual, a team and an entire organization. It’s also one of the most universally misunderstood and misapplied concepts in business, making it one of the biggest challenges leaders face. 

A 10-year study by Greg Bustin of more than 12,000 CEOs and key executives worldwide confirms that "lack of accountability" is the single greatest barrier to achieving consistently high levels of organizational performance. 

To help business leaders gain fresh insight into building, nurturing and sustaining a culture where accountability drives high performance, Greg interviewed senior leaders at some of the world's most respected companies in manufacturing (Nucor and Herman Miller), technology (Sony), distribution (Southwest Airlines), retail (The Container Store) and professional services (Marriott and Ernst & Young). He also interviewed dozens of CEOs of small- and mid-sized companies in the United States, Canada and the UK. What he discovered might surprise you.

Greg believes that accountability is more about coaching than scolding. It’s about becoming an advocate for a person’s success rather than beating them when they fail. Greg learned that top-performing companies succeed in good times and bad because they approach accountability as a support system versus punishment. And he believes that accountability is something you do for people not to them. Greg’s insights form the basis of this workshop and his groundbreaking book on accountability. Dan Pink, bestselling author of Drive, says of Greg’s book, “If you're looking for new ways to drive accountability and improve individual and organizational performance, read this book.” 

Top Takeaways

• A new way to think about and approach accountability
• A set of best practices from top-performing companies to improve execution
• Three specific coaching methodologies to help you get under-performers back on track

Armed with a fresh mindset, you can transform the way you manage, maintain, and motivate yourself, your team, and, ultimately, your workforce. 

Bio

GREG BUSTIN is a business and leadership consultant, an international speaker, and an accountability expert. He’s delivered more than 750 presentations on every continent except Antarctica. Greg led the turnaround of the Dallas office of Edelman Worldwide, and founded his own marketing consultancy in 1994. He’s a 20-year Vistage Chair with two Chief Executive groups, two Key Executive groups and an Advancing Leader group. He’s worked with leaders of some of the world’s most respected organizations, including Bank of America, Burger King, Fujitsu, PepsiCo, Nucor, Quaker, Sony, Stetson, United Health Group and Verizon, and he’s led more than 250 strategic planning sessions. His perspective on leadership has appeared in The Wall Street Journal, Fast Company, Forbes, Inc., and other major publications. He is the author of five leadership books, including Accountability: The Key to Driving a High-Performance Culture, which was named by Soundview as a best business book.

Contact   

Contact Greg at greg.bustin@bustin.com or

 www.bustin.com.