Doug Butdorf
Show Me the Money—Higher Profits Through Better Pricing
In this highly interactive presentation, Douglas Butdorf launches participants onto a path to improve pricing, dramatically increase profits, and grow sales. He delivers impactful content in an interactive and entertaining format, using real-world stories and relevant exercises. Key topics include:
- Power of Pricing & Discounting:
Pricing has a dramatic effect on profitability. Discounting is the enemy of profitability, often used unnecessarily out of phantom fears of sales volume loss. Reducing unnecessary discounting can drive double digit profit growth. Real-world examples illustrate the power of price to lift margins.
- Price Sensitivity & Segmentation:
Not every customer and product or service is equally price sensitive. Leveraging variable sensitivity allows businesses to increase pricing in targeted areas for improved profit without volume loss. Even in highly competitive industries, there are pockets of unexercised pricing power.
- Value-Based Pricing:
Here’s a counter-intuitive truth: sellers are more focused on price than buyers. Relentless focus on understanding and communicating value allow businesses to increase pricing and grow sales.
Participants will clearly understand how to improve pricing without volume loss. Audience members walk away with practical, ready-to-implement steps to take in their own companies to drive profitability through better pricing.
Boost’s style is very interactive, relatable, and favors high retention. Doug uses real-world stories, fun exercises, technology, and humor to keep his audiences engaged while delivering business content of great consequence.
Bio
Doug Butdorf – is a highly sought-after speaker and consultant. He is a disrupter, venture catalyst, coach, steward, and advisor who brings insight on pricing, deal structure, and sales team assessment and training. He speaks and consults about strategic pricing and profit and trains teams to drive culture change and dramatic, sustainable results.
Doug is seasoned in pricing, sales, marketing and business development at Fortune 500 corporations and start-ups alike. He is founder of Outbranch Network, LLC, an investment platform business which provides asset management, board advisory, direct consulting and business development services for private equity firms and other companies and investors.
Doug is a Senior Consultant and Profit Evangelist with Boost Pricing where he has consulted with executives, boards and entire teams in the energy, professional services, software, construction, distribution, manufacturing, and transportation industries.
Contact
Doug Butdorf
M: 518.569.1907
Doug Butdorf, Boost Pricing