Cyndi Laurin
Your Modern Day GPA™: Engaging Five Generations with Real-Time Solutions
In today’s rapidly evolving workplace, leaders are faced with both an engagement crisis and a generational puzzle. How do we ignite passion and accountability across teams that span from seasoned Boomers to pragmatic Gen Z? Dr. Cyndi Laurin, award-winning author and founder of Guide to Greatness®, believes that the key lies in rethinking not just how we manage, but how we truly connect.
In this highly practical and hands-on mastermind, you’ll step into an experience designed to open new possibilities for leadership—no matter your industry or company size. Rather than battling generational stereotypes or relying on perks that fall flat, Cyndi introduces the Modern Day GPA™ model: fueling engagement through gratitude, pride, and a sense of being part of something bigger. It’s a simple yet bold approach, proven to bridge divides, unlock hidden strengths, and transform engagement from an elusive goal into the engine of business growth.
However, we know engagement isn't the end game. To that end, participants will embark on a journey that connects people, process, and purpose. Cyndi’s Growth Alignment Framework™—shaped by decades of research and real-world results—serves as a map for aligning individual contributions with team and organizational goals. Instead of focusing merely on tasks, leaders will discover how outcome-based leadership clarifies roles, priorities, and deliverables in ways that drive innovation, profitability, and resilience across generations.
This session isn’t about passive learning. Through real-world activities, reflection exercises, and facilitated exchanges, you’ll learn how to design rituals that foster gratitude, create opportunities for earned pride, and show every member of your team exactly how their work fuels the company’s greater mission. Other tools you’ll leverage—like the Core Value Index™ and Growth Readiness Scorecard™—are immediately actionable, equipping you to bridge generational divides, identify untapped talent, and accelerate business results long after the mastermind ends.
At the heart of Dr. Laurin’s approach is a conviction: when people feel connected and enabled to solve problems and fulfill needs, and when they can see the direct link between their daily efforts and the business’s impact, extraordinary things happen. Engagement rises. Turnover drops. Profits grow. And a culture of innovation and shared ownership takes root.
Walk away from this session with not only fresh insights, but also practical strategies and frameworks you can put to work right away—ensuring that every team member, across every generation, is aligned, accountable, and inspired to help your business thrive in a world that won’t wait.
Key Takeaways
- Modern Day GPA™ Model: Discover a high-impact approach to engagement—Gratitude, Pride, and a sense of being a part of something bigger—that links personal contribution to organizational results.
- Outcome-Based Leadership: Learn to create measurable outcomes at every level by clarifying roles, priorities, and deliverables, not just managing tasks.
- Generational Alignment: Leverage tools to bridge generational strengths, fostering a culture of accountability, innovation, and shared ownership.
- Growth Alignment Framework™: See how to connect individual, team, and organizational goals into a unified strategy for resilient, profitable growth.
- Actionable Tools: Leave with practical frameworks and reflection prompts to implement immediately, ensuring every team member knows how they connect to the business’ greater impact.
Bio
Dr. Cyndi Laurin is an internationally recognized speaker, award-winning author, and the founder of Guide to Greatness®. Over the past three decades, she has become a sought-after strategic growth advisor, helping CEOs, COOs, and inspired leaders untangle complexity and accelerate sustainable, measurable success across industries.
With a practical yet creative lens, Cyndi’s impact reaches from entrepreneurial startups to Fortune 500 firms and sectors as varied as healthcare, manufacturing, SaaS, and government. Her proprietary Growth Alignment Framework™ and Crisis Catalyst™ methodology have directly equipped leaders to simplify business challenges, foster engaged team cultures, and drive operational excellence. After authoring three acclaimed books—including the long-running bestseller "Catch! A Fishmonger’s Guide to Greatness"—her frameworks have inspired organizations globally to achieve exceptional growth, create intentional culture, and break through the illusion that business success is random.
Dr. Laurin holds advanced degrees in Leadership and Organizations from UC Santa Barbara and a rich academic foundation in Industrial Technology from Cal Poly, San Luis Obispo—where she became the department’s first female faculty member at age twenty-three. Her work and insight have been featured in publications including Forbes, Harvard Business Review, BusinessWeek, and The Wall Street Journal. As she celebrates the twentieth anniversary of Guide to Greatness®, Cyndi’s client roster includes hundreds of companies—many of whom have seen rapid turnarounds and a shift toward lasting profitability and team alignment under her guidance.
A natural storyteller on stage and in the boardroom, Cyndi is known for making business transformation accessible, actionable, and genuinely human. She has led over a thousand training, workshop, and keynote events worldwide, developing a reputation for blending data-driven strategies with authentic curiosity and humor.
Outside her work, Cyndi enjoys life on her Arizona ranchette, where she spends mornings caring for her beloved horse, tending to her garden, and exploring the nearby trails—sometimes from behind the wheel of her 1966 Ford F-100. She is passionate about painting, jewelry-making, and, above all, cherishing time with her daughter. These personal passions ground her belief that greatness in business, as in life, comes from a life well-lived and rooted in curiosity, gratitude, and the courage to do things differently.
Contact
(480) 717-9612
Cyndi Laurin, Guide to Greatness
