Scott Crawford

Empowering CEOs with forward-looking tools & strategies to see the road ahead

This exclusive Rocket Masterminds workshop is designed to give CEOs a confident grasp of the financial tools that truly drive business decisions. Rather than staying stuck in backward-looking reports, you’ll learn how to “turn on the headlights” and see the road ahead—empowering you to scale, accelerate growth, and build strategies with clarity.

Through real-world examples, specialized analysis tools, and practical takeaways, this session will help participants assess their current financial capabilities, elevate your planning, and confidently align financial strategies with their 1-, 2-, and 5-year goals—including succession or exit planning.

Key Takeaways

By attending this session, you will: 

• Evaluate the capabilities and deliverables of your current financial team.
• Review and apply specialized analysis tools such as Contribution Margin, Break Even, Product Line Analysis, Revenue Bridge, and Cap Table.
• Gain an improved understanding of the six critical financial tools every CEO needs to plan and execute strategy with confidence.
• Improve working financial strategies to achieve short- and long-term business goals.
• Align financial planning with your ultimate exit or succession strategy.

Bio

Scott Crawford is a seasoned business strategy and development expert with deep experience in strategic partnerships, competitive analysis, and mergers & acquisitions. His career includes leadership in venture capital, management of international entities, and delivering training that equips executives with sharper financial acumen. Scott brings both expertise and clarity, making complex financial concepts accessible and actionable for CEOs. 

About Preferred CFO

Preferred CFO is a forward-looking outsourced and fractional CFO firm. While they excel in managing historical financials, their greatest impact comes from elevating forecasting, budgeting, cash management, and financial strategy. Their approach helps organizations accelerate growth, optimize resources, overcome challenges, and maximize shareholder value.

Contact 

Scott Crawford (cell): (801) 694-3993
Email: scottc@preferredcfo.com