February 8, 2022 Workshop with Katie Wagner
Digital Tactics for Recruiting & Retaining Employees
Description
Recruiting and retaining top talent is more difficult today than it ever has been. Strong candidates can choose where they want to work – and it falls on you to prove that your organization is a place they want to be. Your employer brand is your company’s ability to differentiate itself from the competition – it’s your chance to tell your story to potential employees. But the truth is that we spend a lot more time marketing our companies to potential customers than we do thinking about how to market to the people who will help us serve those customers.
In this hands-on workshop, we’ll work on crafting an authentic employer brand, and explore the digital tools and tactics that will help you get in front of the right candidates (both active and passive searchers), draw them into a relationship, and ultimately get your offer accepted over the competition.
Top Takeaways
- The elements of an effective employer brand – it starts with your current employees and should factor into every business decision you make.
- Why every touchpoint you have with a candidate matters – whether you hire them or not. (And even more so if you don’t hire them!)
- Why recruiting and retention are inextricably linked in the digital world, and you can’t succeed in either without making both a priority.
- How to use social media to find and engage better candidates – and help them make an emotional connection with your company.
Bio
Katie Wagner spent 15 years as a television and radio journalist, working for news outlets all over the world, including ABC, CBS, Fox, CNN & National Public Radio. As a professional storyteller, Katie knows how to engage an audience and build credibility, and she believes those skills are just as valuable for business owners as they are for journalists.
Today, Katie owns a full-service digital marketing agency made up of journalists like herself. The agency, KWSM, specializes in lead generation, content creation, social media management, digital advertising and website design. They work with clients like Mitsubishi, Anthem Blue Cross, F45 Fitness Studios, Rakuten, Caesar’s Entertainment, Lorna Jane Active Wear, and small to mid-sized companies across the country. KWSM has offices in Orange Country, CA, San Diego, CA, Atlanta, GA and Las Vegas, NV.
Katie also works as a consultant, helping businesses integrate digital marketing into their traditional marketing plans. She is a popular speaker, and regularly gives keynote presentations and leads workshops and breakout sessions for both corporate and small business audiences.
Katie lives in San Diego, CA with her husband and their 5 rescue dogs.
Materials
Coming soon
Contact Information
949-436-5173
Katie Wagner, President, KWSM - a digital marketing agency